At the heart of our watchmaking philosophy is an unwavering commitment to achieving the pinnacle of craftsmanship and quality. We are driven by a relentless pursuit of excellence, aiming to elevate the art of watchmaking to unprecedented heights. Our dedication to innovation fuels our ambition to explore uncharted territories, break barriers and venture where others dare not. As this level of excellence is unrivalled today, we have developed our own seal, a testament to the Maison’s exacting standards. It’s the result of decades of experience, doubt, love and passion for watchmaking. Through this seal, we strive not only to set new standards, but also to inspire a new era of watchmaking wonders.
The JCB seal stands for the highest standards and decoration at the pinnacle of the watchmaking art.